Saturday morning in July
Lovely morning here in Sydney. Its too bad Andy Murray didn’t make it through last night.
Posted via email from Daniel Young’s posterous
Walkman, at 30, a mystery to teen
Check out this website I found at sfgate.com
Kids these days – they don’t know they’re born.
Posted via web from Daniel Young’s posterous
Quick test before bedtime…
…to check if Posterous will update my blog, Facebook and Twitter if it is set to PRIVATE.
Posted via email from Daniel Young’s posterous
Posterous turns my blog into a Lifestream
After a few days of messing around with Posterous, I’ve realised that it turns my blog into a Lifestream. Rather than acting as a Lifestreaming platform that replaces my blog. Just Another 24 Hours will continue to be the hub for my online activities.
In fact, it just occurred to me that I could make Posterous private and use it simply as a means of updating my blog with short snippets, referencing and re-postings via the Web and email.
Will think about this.
Posted via email from Daniel Young’s posterous
A PR Guy’s Musings – Stuart Bruce: If you want to be a thought leader, blog dont Twitter
If you want to be a thought leader, blog don’t Twitter
Robert Scoble is one of those A-list bloggers I read because I think I should rather than because I want to – mainly because even though I like him, I don’t often agree with him!
However, this time we’re on the same page. Robert quotes Jeremiah Owyang telling him that “thought leaders should avoid spending a lot of time in Twitter or FriendFeed because that time will be mostly wasted.”
If you want to reach normal people, he argued, they know how to use Google.”
Most people use Google to find what they need to know and as Robert says Twitter search just doesn’t cut it, it’s way too difficult to find what you need, so if people miss your tweet hurtling by then that’s pretty much it. OK, you might get some fantastic re-tweets, but it still isn’t easy to find them.
If your words of wisdom were in a blog then you can still get people tweeting and retweeting your content.
What this all really means is that you need to participate everywhere that is relevant, which for me means primarily blogs and Twitter. Unlike that other early PR blogger, Steve Rubel, I won’t be shuttering my blog in favour of a lifestream anytime soon! It was Steve that told us in 2005 that PR was dead, well I’m still at it and so is he (as is Tom Murphy, another of the early public relations bloggers).
I’ve been trying to remember when I first met Robert Scoble and I think it was at this blogger dinner in 2005 at the Texas Embassy Cantina, which was also the first time I met Hugh MacLeod. Photographs courtesy of Neville Hobson (think it was the first time we met as well!)
via stuartbruce.biz
Posted via web from Daniel Young’s posterous
Another high profile blogger quits blogging moves to Lifestreaming
Robert Scoble didn’t really give up blogging (he posted yesterday and the day before) but apparently Steve Rubel has.
Rubel says that blogging ‘feels old’ and has move to Lifestreaming with Posterous.
Posterous sits somewhere between a full blown blog and a microblog – users can submit content to their Posterous account in a number of ways:
- By sending email from a pre-registered address – the content is automatically added as an update to your Posterous Lifestream
- Obviously the above means that you can submit content from a mobile device.
- Using a bookmarklet which allows you to ‘grab’ content – video, image, text, music – similar to the way that del.icio.us works
Here is my Posterous page, which I will trial for a while.
Blogging would be a full time job for someone like Steve Rubel – by opting for shorted posts on Posterous and engaging via Twitter, FriendFeed (and to a lesser extent Facebook) maybe he is acknowledging a desire to remain in the conversation without having to lead it.
Maybe Edelman want him to do some client work. More meetings!!
Maybe we’ll see more short videos from Rubel.
The Steve Rubel Lifestream can be found here.
Australians likely to avoid or ignore adverts
Neil Shoebridge reported on research conducted by Ipsos Mackay today, which found that Australian consumers were finding new ways to avoid advertising.
The same story was also reported by B&T.
According to the B&T article:
- Advertising is generally seen in a negative light
- Consumers object to ill-considered timing and placement of ads – especially during a time of financial stress
- Consumers feel that advertising is infiltrating their culture and everyday life
The advertising industry is hoping to leverage the Internet as a means of moving to advertising that is behaviourally targeted. This will be an enormous challenge for the industry given privacy concerns and the fact that consumers expect more regulation today, as the B&T article notes.
The findings are based on discussions with 16 groups of men and woman (older than mid-twenties) in Australia.
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