My contributed article ran in Mumbrella - an online news and opinion site for the Australian media and marketing industry.
Time to regulate paid Aussie blog comment – and to penalise the offenders
In this guest post, Daniel Young of PR agency Burson-Marsteller Australia argues that marketers and bloggers who make undisclosed paid comments should be fined
From December 1, bloggers in North America will be required to disclose ‘important connections’ with advertisers as a result of new guidelines governing ‘endorsements’ and ‘testimonials’.
The Federal Trade Commission guidelines apply to ‘bloggers’, ‘consumers who join word of mouth marketing programs’ and ‘postings by participants in network marketing programs’.
This raises the question: Should bloggers and individuals active in social media in Australia be required to reveal their commercial relationships? Click here for the article
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