Category
Blogging
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12.01.09Social media Compliance is another complicating factor for marketers and PRBzzAgent is a WOM agency that manages a network of 600,000 highly engaged consumer volunteers located throughout the US, Canada and the UK. The WOM company has just announced a series of Compliance services to ensure that its clients in PR and marketing departments do not contravene the FTC's Guides on endorsements in social media, which come into effect today. I wrote an article in favour of these guidelines for Mumbrella. BzzAgent refers to its network members as volunteers. I thought volunteers worked for not-for-profits. I think its inevitable that the WOM agencies will have to make full disclosure and transparency core to their ...
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11.29.09Just home much air time does Twitter actually deserve?I've been watching the Brian Solis - Robert Scoble discussions here. Twitter continues to generate a huge amount of conversation, which is interesting considering: Facebook has 250 million active users to Twitter's 19 million (eMarketer research via Mashable) A large number of users quite within the first month (Nielsen) Twitter has no revenue stream So, is Twitter the new attention dashboard? I have my doubts. I think that's a very limited view of the conversations that are occurring online. Will the real-time Web be a major influence on communication in the future? Absolutely. The focus on the newness of things, the tool and its features and ...
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11.28.09Australian medi-hotel to offer cosmetic procedures and R&RThis man, Geoffrey Edelsten, is about to open a medi-hotel complex in Caroline Spings, Victoria. According to this morning's Sydney Morning Herald, the medi-hotel will provide a range of cosmetic surgery procedures with the idea being that clients can't recuperate post-op in the Mercure hotel part of the medi-complex. This conjures up some amusing / disturbing images of breakfast at the hotel with patrons munching away and imbibing (via straws) at various stages in their recovery with a multitude of bits and pieces bandaged, stitched and stretched. The over 55s: A sizeable and wealthy segment of the Australian population with an increasing ...
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11.26.09Social media traffic catching search in AustraliaRelated posts:Six Reasons Why Corporate Australia is a Social Media Laggard
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11.23.09Great Tool: Forester Technographics ProfilingNo related posts.
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