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03.27.09Twitter becomes the third most popular social network and spawns a raft of new toolsEveryone has jumped on the Twitterati bandwagon in recent days and weeks; its been Twittermental. Comscore now rates Twitter as the third most popular social network after Facebook and MySpace. It should be in its own (microblogging) category but whatever. I came across this great Twitter tool today - monitter. Monitter allows you to view activity on Twitter in real time, which can be quite amazing to watch. Social media skeptics should take a look at this. Its kind of exciting to watch people express their personal view on a topic be it Greys Anatomy, HP or the weather. There are a lot ...
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03.10.09MySpace launches demographic targeting capabilities at Ad:tech Sydney 2009I attended the ad:tech 09 conference at the Sydney Convention Centre today, which provided plenty of food for thought on a wide range of digital marketing issues. The conference kicked off with two keynotes in the morning and then split into three tracks. The presentations that I saw were very case study driven, which is nearly always the case with these types of conferences. Agencies and clients were happy to talk about the revolution that 'is occurring' or 'has occurred' and to report back on successful campaigns and projects but few were willing to tackle some of the more challenging topics and ...
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10.10.08The Internet is a Cesspool of Disinformation Says Google CEO[caption id="attachment_273" align="alignleft" width="150" caption="Cess + Pool "][/caption] Google CEO Eric Schmidt referred to the Internet as a "cesspool" at the annual American Magazine Conference. He argued yesterday that the Internet is becoming a breeding ground of misinformation. Apple felt the effects of the cesspool earlier this month. A comment made by a 'citizen journalist' on a CNN hosted message board lead to ten point fall in its stock price. The comment falsely claimed that Steve Jobs had had a heart attack. In some ways this seems like an odd comment to come from the CEO of a company that has been very ...
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