Approaches to Re-Building Trust Between the Public, Business and Government
Blogging, Politics, Social media, Technology | (0)
Marketing is all about building relationships and establishing trust.
Every organisation has a clearly defined target market, which can now be abstracted down to the level of the individual.
Digtial Marketing offers the the promise of one to one communications.
Technology provides insights into the effectiveness of marketing communications and a depth of knowledge about individual customers - including their preferences, interests, buying patterns and capacity to spend - that is way in excess of anything that was possible before.
The analogue approach to marketing could be described as a scatter gun, while digital marketing is more like a laser sniper, which can pick ...