Category
Search
-
02.20.10Facebook Must Change Search Engine in Order to Rival Google in Search and DiscoveryRecent data from Compete and comScore shows that Facebook has passed Google to become the top source of traffic to major portals. The announcement and the resulting discussion prompted this post by Facebook, which includes the following section: According to comScore, Google still has nearly two-thirds of the U.S. search market, but dropped a fraction of a percent from 65.7% in Dec 2009 to 65.4% in Jan 2010 [source: Information Week]. While Google is still the leader in the search space, and Facebook only accounted for just under 400 million searches in January, that is a gain of 13% over December. If ...
-
11.26.09Social media traffic catching search in AustraliaRelated posts:Six Reasons Why Corporate Australia is a Social Media Laggard
-
11.23.09Microsoft takes the bait, enters discussions with News CorpIt was pretty obvious that Rupert Murdoch's recent announcement that News Corp would prevent its content being indexed by Google was an appeal to other search engines to step up to the plate. I have half expected other publishers to make their own 'anti-Google indexing' announcements but it seems that they are keeping quiet for the time being to see what eventuates. The FT reported today that News Corp and Microsoft are in 'discussions'. Microsoft is determined or desperate to catch up with Google in search, the latter being streets ahead. Microsoft has made it clear that it will invest heavily to achieve ...
-
08.15.09Tools for understanding keyword usage and improving site rankingsIt's a glorious morning here in Sydney and I am going to crank out a quick post before I go out for the day. Lots of discussion this week about Google Caffeine and the impact that it will have on search results. There is a useful post by Matt Cutts, a Google software engineer. Back links are one part of the search equation. Keywords are another. Here are a few tools for assessing keyword density and usage. They can help you analyse your competitors (i.e. the people that rank higher than you) and inform your own keyword strategy. Thanks to @jimboot for some ...
-
08.11.09Google makes changes to search with Caffeine – how will it impact you?Google announced changes to its search algorithm yesterday. The changes will impact the way that your blog or website ranks. The updates - named Caffeine - are described by Google as "a next-generation architecture for Google's web search". Thanks to my old colleague Ged Carroll and his RT for Stephen Waddington to this econsultancy.com article via Twitter. Google describes the changes as "the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions." Google has opened up a web developer preview to collect feedback: www2.sandbox.google.com/ Google is inviting feedback: Engineers will be reading the ...
recent posts
- Deciduous marketing is a big barrier to authentic brand conversations
- British PM Describes the war in Iraq as “the right decision for the right reasons”
- PR Industry Must Develop Workable Metrics for Measuring Campaigns
- Facebook Must Change Search Engine in Order to Rival Google in Search and Discovery
- Recommended Read Simon Schama The American Future
- IAA launches second global student poster competition in partnership with Dentsu and the United Nations
- Change in Australia’s corporate culture is required to drive social media
-
FIND ME HERE
