17 reasons why developing and managing a social media program is like having a baby
July 3rd, 2010 by Daniel Young | Filed under Life, Social media.On becoming a dad almost two weeks ago, I thought it would be appropriate for me to post here to mark the arrival of our boy Noah Thomas and to reflect on an amazing experience.
So here follows 17 reasons why managing a social media program is like having a baby.
- Everyone is an expert
- It takes time
- You can’t rush things
- You are not in control
- Make sure you have a plan in place for the launch
- Be prepared to be flexible
- You’ll need to draw on extra resources to pull it off
- It’s highly likely that you’ll experience some pain along the way
- There will probably be some late nights
- Your involvement does not end at the time of launch
- Results may not be as pretty as you would like
- You have to accept this
- It’s a long term commitment
- It will be challenging and rewarding
- You’ll learn as you go and make adjustments to your strategy
- It will require significant investment
- ROI may be difficult to quantify
I am sure that there are many more – please add in comments.
And here is Noah. Ain’t he gorgeous!!
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Tags: childbirth, labour, parenting, socialmedia, strategy
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Congrats mate. I am not a dad, but one more from me.
It is most successful when responsibility is not placed in the hands of one, but rather many.
[...] why social media is like having a baby [...]
[...] why social media is like having a baby [...]
It’s not just screaming, crying & poopie pants, though it might look that way to a non-participant
Also: you think they are demanding now? You aint seen nuffin yet!
Heh
After project conception be prepared to put at least 9 months of upfront planning & seeding before actual launch
[...] why social media is like having a baby [...]
1. Budgets can go out of control if not managed carefully.
2. Deciding which strategy to impliment can keep you awake at night.
3. No day is the same.
Congrats on Noah. Great photo.
[...] been a busy few months – not only did I become a dad but I also launched a new PR agency in Sydney under the brand Encoder Public Relations. The [...]