Last week chums Craig Pearce and Guy Downes and potential chum Noel Pennington released a report entitled, ‘Public Relations 2011: Issues Insight Ideas’. This 30+ page PR resource features contributions and commentary from a variety of communications, digital and marketing industry luminaries and me.
You can click on the cover page to get stuck in.
Tags: 2011, csr, digital, Influence, PR, reputation, Search, socialmedia, trends, trust
Jamie Oliver goes up and up in my estimations (for what that’s worth).
Every child should be entitled to a healthy diet and I agree that repeated failure to deliver this is akin to child abuse, although its more complicated than that.
I love the fact that Jamie is prepared to engage in some straight talk about Sarah Palin, the crazy.
When asked, under normal circumstances, to get in a Jolly Jumper (the type that hangs within door frames for baby bouncing entertainment) Wyatt Moon would have said no.
“You’re OK mate.”
But in the midst of an alcohol and drug propelled game of truth and dare it seemed like the only way that Wyatt – 34 year old father of three – could regain some pride.
Miraculously it was not the springs that gave way as Wyatt was in fact the first person to engage the Jolly Jumper.
Colin, seven months, the intended patron of said Jolly Jumper and son of Walter Git, the host of the party, seemed spooked by it (he found it unnervingly unpredictable) and would not go near it.
In fact, it was the house that gave way to this moment of un-clarity.
As Wyatt, having thrown caution to the wind, allowed the device to take his weight it was the door frame that gave way, swiftly followed by the supporting beam to the second storey. Walter Git had a fleeting moment of comprehension (having suspected Termites for some time) before a tectonic shift brought his sleeping wife, Colleen, down into the lounge.
Miraculously, no-one was seriously hurt, least of all Kane Webb who had accepted the dare of wearing a mixing bowl on his head for a week.
Walter’s immediate reaction was to laugh; he actually rolled about in the dust – laughing. This was 1) partly his way 2) a reflection of his inebriated state 3) a reaction to the look on Colleen’s face.
It really was a picture. She slept with a face mask.
Tony Blair’s legacy is the Iraq war. That must be disappointing for a self proclaimed socialist who entered into our political consciousness as a fresh faced do gooder with a ‘New’ political agenda. He sounds old, defeated and stubborn these days.
Tony’s heels are firmly dug in. I’m sure he just wants people to stop asking tricky questions and to be left to his retirement.
The Iraq War inquiry is in progress in London.
His defence is that he believed that the 2003 invasion of Iraq was the ‘right thing to do’ – a point I can accept in isolation. What I can’t accept is that manipulating evidence about the existence of weapons of mass destruction and ignoring legal advice was the right thing to do, particularly from an individual who has traded in part on his religious ideals.
Worse still, this man is aggravating for further conflict in the Middle East. The West must be prepared to face down the ‘looming challenge’ of dictator Mahmoud Ahmadinejad in Iran, he said.
According to Mr. Blair, Europe and the US need to drop their “wretched posture of apology” and get on the front foot. He is yet to apologise and apparently the inquiry will make no recommendation.
How did it come to this? What happened to Tony Blair?
Find more artists like Stevie Wonder at Myspace Music
A special launch in support of peace
This weekend edition’s of The Sydney Morning Herald reported the presence of water on the moon. The surprising discovery came to light after a NASA rocket and spacecraft crashed into the moon’s south pole (yet more space junk). Scientists have speculated that there could be enough water to support a space station that could provide the launch pad for missions to far flung planets and othe moons. Hydrogen could be harvested for rocket fuel and water for astronauts. I can’t help thinking that we should focus on water supply problems here on earth before we start messing with another habitat. Oh well, that’s progress!
It’s been a busy few months – not only did I become a dad but I also launched a new PR agency in Sydney under the brand Encoder Public Relations. The feedback so far has been really positive.
Our approach is to provide clients with a distinctive range of PR services. These services are designed to help clients navigate the changing media landscape, understand their audience and communicate in a way that is relevant and effective in the digital age. We’re focused on delivering audience insights and executing through visual and rich media communication. We sit under the WPP Australia banner and are based in North Sydney.
A lot of people – marketing media included – have intepreted the new offering as a digital agency, this isn’t quite right. We’re digitally-led but we’re very much focused on integrated strategy and execution across traditional media and events. When we talk about media in Encoder PR terms, we’re talking about the broadest possible definition – traditional, digital, social etc. We belive that clients need to challenge their assumptions about their audiences and media consumption, it’s all very well to talk about engagement and social media but we need to drill a bit deeper than this.
We have set up a group blog on the website, which will provide us with an opportunity to share news, insights and clients updates/case studies.
I am really keen to meet with any interested parties in Australia with a view to form partnerships (we’re referring to ‘collaborators‘) and as a chance for me to explain what Encoder PR is all about and gather feedback.
I will still blog here. I’ve added the Encoder PR web link to the blog roll.
Tags: digital, PR, Public Relations, Social media
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