Buttons, icons, clickability and logos online

Do good looking icons do better?

Steve Rubel recently blogged on the topic of iconography – the rise of icons and logos as a means of selecting applications and tools. Steve reckons that he is drawn in by icons to use applications that he might otherwise have neglected. I guess there is some truth in this but decisions about the applications and tools we use are determined by a much longer list of factors:

1. Do you know about it (the vast array of tools in any given category makes it hard to really know what’s best)?
2. Does it work?
3. Is there an alternative?
4. Does anyone else use it? Sometimes our social media choices are determined by critical mass.
5. Service and support (including emotional connections – I might prefer to use a product if it is local, for example)

I am sure that some icons stick in our sub-concious and that the reasons for this differ from person to person. And that they have an influence (probably minimal) over the success of a product or service, which leads nicely in to the launch of my new logo:

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Tags: branding, icons, logo, paramount, rubel, Web