Social media is a means to an end (for corporates) not an end in itself.

My point is that I don’t think we will see a genuine shift in corporate use of social media in Australia until we see a change in corporate culture, which could be driven by generational change, competitive pressure, global best practices or simply the passing of time leading to a deeper understanding of and interest in customers.

I think a more open, communicative and transparent corporate culture in Australia would benefit all involved, including the organisations themselves.

Firstly, it appears there may be an issue with the BMAustralia Slideshare page, I was unable to “Follow” it via any of the big 3 browsers..just would not work.

Nice to see the retailers leading the way, it makes sense as they would have the biggest opportunity to realize a ROI straight up.

Telstra are having a real crack, I wonder if the initiative came from inside or possibly a progressive agency they engage with.

I feel the crunch will come once the SM tipping point is reached, smart phones become truly affordable and there are thousands of interactions needing attending to.

There will have to be some tech involved to handle the volume…maybe these “intelligent agent” ideas that were wheeled out, 10 or more years ago.

Be nice if you had Disqus as your comment system, it’s a great way to aggregate one’s comments around the interwebs and provides and easy login system.

Cheers