Could Facebook drop 96k Sydneysiders in a week?

December 23rd, 2011 by Daniel Young | Filed under Social media.

I checked the Facebook numbers for 18-24 year olds in Sydney again today.

(OK yeah I need to get a life – fair cop)

But the startling thing is that there is another drop in users – just five days after I last checked.

Down by 96,500!

Here are the figures:

  • November 11: 1,979,840
  • December 11: 1,149,060
  • December 18: 1,059,700
  • December 23: 963,200

Facebook’s advertising platform estimations can’t be that volatile – can they…

WTF is going on.

On December 18, I thought I would double check these numbers against other cap cities. Today’s numbers are in red.

  • Adelaide: 250,000 –> 250,100
  • Melbourne: 915,160 –> 915,160
  • Perth: 379,420 –> 379,400
  • Brisbane: 507,400 –> 507,400

Basically flat in a week – so why is Sydney trending down over 6 weeks?

Here is my first post in this startling series.

  • Digg
  • del.icio.us
  • E-mail this story to a friend!
  • Facebook
  • LinkedIn
  • Print this article!
  • Reddit
  • StumbleUpon
  • TwitThis

Related posts...

Tags: , ,


Leave a Reply