Comments on: My highlights from today’s Future of Influence Summit #foi09 http://justanother24hours.com/social-media/my-highlights-from-todays-future-of-influence-summit-foi09/ Wed, 12 Oct 2011 12:09:45 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Teneille http://justanother24hours.com/social-media/my-highlights-from-todays-future-of-influence-summit-foi09/comment-page-1/#comment-9321 Teneille Fri, 11 Sep 2009 02:32:26 +0000 http://justanother24hours.com/?p=838#comment-9321 I agree with your take-out, Dan. The key bits for me were: • Set your own measures; • Fail wisely; • Remember that 90% of communication is offline; and • There’s an inherent problem in defining trust. If marketers are out there to influence conversations had online or had at the pub, how do we know who and what is real? There are hidden agendas everywhere – even in communication that is seemingly direct and honest! It will be interesting to see where this goes… I agree with your take-out, Dan. The key bits for me were:
• Set your own measures;
• Fail wisely;
• Remember that 90% of communication is offline; and
• There’s an inherent problem in defining trust. If marketers are out there to influence conversations had online or had at the pub, how do we know who and what is real? There are hidden agendas everywhere – even in communication that is seemingly direct and honest! It will be interesting to see where this goes…

]]> By: Daniel Young http://justanother24hours.com/social-media/my-highlights-from-todays-future-of-influence-summit-foi09/comment-page-1/#comment-9237 Daniel Young Wed, 02 Sep 2009 07:28:11 +0000 http://justanother24hours.com/?p=838#comment-9237 Thanks Des. I agree. There were some impactful and creative campaigns cited yesterday, which did quite the opposite. They abused people's trust and that was the strategy. It may be successful by some measures but I can't see how it is sustainable... Thanks Des.

I agree. There were some impactful and creative campaigns cited yesterday, which did quite the opposite. They abused people’s trust and that was the strategy. It may be successful by some measures but I can’t see how it is sustainable…

]]> By: Des Walsh http://justanother24hours.com/social-media/my-highlights-from-todays-future-of-influence-summit-foi09/comment-page-1/#comment-9236 Des Walsh Wed, 02 Sep 2009 07:24:41 +0000 http://justanother24hours.com/?p=838#comment-9236 Great list of points and a prompt for me to do my own, some of which will be shared. Confetti economy was good, "failing wisely" and the reminder that so much conversation is non-verbal and so much offline were particularly valuable points. On the trust thing, I was mindful yesterday of the old line which goes something like "sincerity is everything and if you can fake that you've got it made". We do indeed need to protect and foster trust. Great list of points and a prompt for me to do my own, some of which will be shared. Confetti economy was good, “failing wisely” and the reminder that so much conversation is non-verbal and so much offline were particularly valuable points. On the trust thing, I was mindful yesterday of the old line which goes something like “sincerity is everything and if you can fake that you’ve got it made”. We do indeed need to protect and foster trust.

]]> By: Quick review: Social media coverage of Future of Influence Summit | The Insight Exchange http://justanother24hours.com/social-media/my-highlights-from-todays-future-of-influence-summit-foi09/comment-page-1/#comment-9229 Quick review: Social media coverage of Future of Influence Summit | The Insight Exchange Wed, 02 Sep 2009 02:44:28 +0000 http://justanother24hours.com/?p=838#comment-9229 [...] Daniel Young: My highlights from today’s Future of Influence Summit [...] [...] Daniel Young: My highlights from today’s Future of Influence Summit [...]

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