Online Influence: Activity, Credibility, Reach, Quality and Connections?

October 21st, 2008 by Daniel Young | Filed under Social media, Technology.

Nick Holmes à Court has released a list:

Australia’s Top 100 Influential Twitterers

Check it out here.

It’s useful as a guide but influence is subjective and one could argue that Twitterers that post often on personal topics (i.e. respond literally to the question: What are you doing?) are Active as opposed to Influential.

I also came across this tool: TWinfluence, which analyses social networks to provide a measure for an individuals influence. TWinfluence goes one step futher than the Holmes à Court analysis by extending the analysis to the second and third layer of a social network i.e. it goes beyond direct connections.

This type of tool is really useful for agencies when conducting influencer audits.

contactdjy’s Rank: #3302 (38%)

In related news, we are currently trialling a social media monitoring tool. More on this later.

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One Response to “Online Influence: Activity, Credibility, Reach, Quality and Connections?”

  1. The question for me is always what determines influence? influence for company A may be different for company B, that being the case you need a system that allows you to set the influencer weightings yourself and needs to take into account the person’s full social profile not just Twitter.

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