Comments on: Oracle Launches Innovative Listening Campaign via Home Page http://justanother24hours.com/social-media/oracle-launches-innovative-listening-campaign-via-home-page/ Wed, 12 Oct 2011 12:09:45 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: socialmediahipster http://justanother24hours.com/social-media/oracle-launches-innovative-listening-campaign-via-home-page/comment-page-1/#comment-3282 socialmediahipster Tue, 16 Sep 2008 01:03:36 +0000 http://justanother24hours.com/?p=180#comment-3282 "It’s critical that Oracle has the resources in place to make sense of the vast number of comments and ideas that it hopes to receive because messages that go un-noticed can easily undo all of the theoretical benefit with this sort of approach as the comment below demonstrates." Couldn't agree more...also need a back-end Idea Management system (ex: Imaginatik, Brightidea) or else this probably will not go far. Dell & Starbucks had big problems internally when they were overloaded with feedback. “It’s critical that Oracle has the resources in place to make sense of the vast number of comments and ideas that it hopes to receive because messages that go un-noticed can easily undo all of the theoretical benefit with this sort of approach as the comment below demonstrates.”

Couldn’t agree more…also need a back-end Idea Management system (ex: Imaginatik, Brightidea) or else this probably will not go far.

Dell & Starbucks had big problems internally when they were overloaded with feedback.

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