PBDM

The topic of the week has been conversations. We presented two workshops on social media. Permission based dialogic marketing. The events went well (did I mention that already?). As the host of the event, it was my job to make everyone feel welcome but the conversation didn’t always come easy. Very long but successful week. Lots of new business too. Everything was digital. Later, in the pub with my colleagues I found out that Chairman of our parent company – a global marketing services organisaiton – is not one for small talk. One would argue that it’s not about how much you say but about what you say. But in a search optimized world it is partly about how much you say. Organisations have to keep communicating, bloggers have to keep blogging in order to maintain relevance, influence, authority. What will happen to quality and substance in the long run?

This dynamic isn’t new – public traded companies are focused on pumping out and creating ‘news’ as a means of communicating a positive (or active) message to Wall Street.

In social media, it’s best not to get involved if you don’t have anything to say but if you don’t have anything to say then that’s probably going to be a problem as well.