Smart Company Article: Australia’s best business blogs

I’ve had a very busy few weeks, which has meant very little time to blog.

I just came across this story in Smart Company by Brad Howarth on the top 15 best business blogs in Australia. Brad laments the slow uptake of corporate blogging in this country, as do I.

This is a good piece which includes a 101 guide to corporate blogging but I’d argue that only four of the 15 are actually corporate blogs, these would be RaboBank, RedBalloon Days, RealEstate.com.au and Telstra.

We have Sydney Observatory and Sydney Writers Centre and the rest: a mix of independent thinkers and consultants representing large marketing agencies. I’d argue that these guys are blogging for themselves as opposed to representing a corporation. It may be a fine line but I’m sticking to it. Corporate blogging still has a long way to go in Australia.  

We’re currently consulting to a couple of clients in this area and hopefully can play a small party in getting Australia up to speed.

Tags: Telstra RaboBank Corporate Blogging Australia Laggard