Microsoft Vista Ads with Seinfeld: What’s the Point?
Technology | (0)
Has Bill Gates left Microsoft or was the whole retirement-PR campaign a strategy to divert attention away from the relentless pounding that it and Vista was receiving in the media, old and new?
Either way, the company has invested in a advertising campaign featuring Jerry Seinfled - the second in the series is here in my 'Featured Video' section within my new look site.
I think the strategy discussion went something like this:
MS: OK, so Vista was pretty unfunny. We're getting a lot of negative publicity - what do you suggest?
Ad Agency: We've pulled in our big guns on this ...
