PR agencies and the blogosphere
Blogging, Social media | (2)
Lee Hopkins has written a couple of posts in the last few days about the PR industry in Australia and its adoption / advocacy of the blogosphere as a critical communications tool.
He says that the PR industry is:
Lee has a point that the Aussie PR industry is, in general, behind the rest of the world when it comes to engaging with customers, prospects and communities via blogging channels and representing clients in the blogosphere. There re some exceptions with the larger agencies leading the way with strengths in consultancy, products and services. I would put Burson-Marsteller (my employer, my team), Text 100, H&K and ...