We held a digital workshop for a client today, which was very enjoyable. It was a 101 session that looked at best in class case studies across various facets of digital PR – social media releases, Twitter (covering hashtagging, wefollow and various add-on applications), social networking, virals, corporate blogging, integrated campaigns and so on. We also profiled some high ranking Australian bloggers, discussed social media policy and presented a high level strategic approach. Looking forward to next steps…

Elsewhere in the B-M world, we (not me) launched TweetElect09 – a real-time European election monitor and dashboard that is tracking – you guessed it – the European elections.

Tags: Burson, digital, facebook, Media, monitor, PR, real-time, social, twitter, virals