The Archives
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10.23.09Readers should fund online media and that includes journalism and blogsThe business model that underpins print media is under pressure as a result of the competition that is presented by free online media in the form of news sites and blogs. Publishers are grappling with a range of questions: Will digital advertising revenue alone support quality journalism? Will readers pay for quality content? Will micro-payments scheme work on a pay as you go basis? What will happen if I start charging for content but no-one else follows suit? Can we maintain objectivity within an advertising-only funded revenue model? The Internet has caused massive fragmentation of the media landscape, bloggers and news sites have sprung up that ...
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03.31.09Nett Magazine: Managing an Online ReputationI was asked to contribute to a recent article in NETT Magazine by Sarah Stokley on the topic of online reputation management. The article appeared in the March issue but has now been run online. Here is the section containing my quote and a link to the full article: Creating a buzz Stepping into online conversation about your business means opening up a new line of communication with your customer base. It may sound calculated, but you need to decide what you want to achieve, and where to place your online time and energy for best effect. And don’t forget, happy customers can ...
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