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Public Relations, Social media | (2)
I spent a few hours over the weekend evaluating the Websites of the top 50 corporations in the 2008 Fortune 500 with one very simple question in mind: Is there a direct link from the home page to the Newsroom or equivalent?
By Newsroom, I mean the area within a corporate Website that hosts press announcements and other types of news content - Just to be clear.
You're probably asking yourself why?
The Newsroom is a basic, low maintenance and inexpensive way for corporations to share content with journalists, analysts and bloggers, so you'd think that the most successful companies in America would make it as easy as possible to get access to ...