Social media Compliance is another complicating factor for marketers and PR
Blogging, Public Relations | (0)
BzzAgent is a WOM agency that manages a network of 600,000 highly engaged consumer volunteers located throughout the US, Canada and the UK. The WOM company has just announced a series of Compliance services to ensure that its clients in PR and marketing departments do not contravene the FTC's Guides on endorsements in social media, which come into effect today.
I wrote an article in favour of these guidelines for Mumbrella.
BzzAgent refers to its network members as volunteers. I thought volunteers worked for not-for-profits. I think its inevitable that the WOM agencies will have to make full disclosure and transparency core to their ...
