1. Wayward Dominos’ employees in Conover, North Carolina
2. The UK Labour Government’s political smear campaign

I have heard much discussion about the brand and political impact of these unfortunate exposes and lots of experts talking about the need for the victims (or culprits) to engage social media to clean up the mess caused by these indiscretions.

All of this is interesting to a point.

I have heard commentators sprouting the following nonsensical claims; that organisations will withdraw from social media programs as a result of the Dominos experience – in particular. And that Dominos in particular needs to get out there – i.e. into social media – to address the issue. Something that they eventually did.

Let us face the facts.

• Employees in fast food restaurants mess with food.
• Political smear campaigns are as old as politics.

The community is so obsessed with social media at the moment that we are failing to address or consider the underlying and age-old stories and issues here.

Social media has become the story – for everything. Its like a veneer that corporations and institutions can paint over their shoddy and unethical practices to make everything alright.

We’ll quickly move onto the next thing but I doubt that much will change at Dominos or within British politics.

Social media can be a means to an end (i.e. changing stuff) but its not an end in itself.

Huh? What’s the point of social media if no-ones listening?

Blogs, forums and other forms of social media provide Government with access to a large amount of public feedback and sentiment. Of course they should be monitored. They provide a litmus test of public opinion. The Government needs to invest in the ‘comprehensive digital monitoring service(s) for print and electronic media’ in order to do this.

One would like to think that advisors and Ministers are listening to online conversation as this enables them to shape legislation and details to respond to the needs of the community.

Or perhaps the Government wants to monitor in order to identify sources of opposition and stiffle dissent.

Social media is driving community, media and our institutions through a transition. Governments are more than happy to use social media during election campaigns to gain power.

The real question should be: What are the Government’s objectives for social media monitoring? One can’t help but be a little cynical in the context of the Federal Government’s Internet Filter.

K-Rudd’s online activity has declined signficantly since coming into power.

The future of social media will be bright as long as Governments and corporations recognise the value of online discussions and the insights they provide rather than seeking to control or place limits on what can and cannot be discussed online. The conversations are occuring (and have always occurred) – heavy handed Governments will drive the online discussion underground (in a digital sense) which is the worst possible outcome.

I see nothing wrong with monitoring per se. It’s essential.

There are numerous free and paid tools out there for managing and monitoring social media. We use Radian6, which is by the best tool that I’ve come across (and I’ve seen quite a few).

Do you think the Government’s Internet Filter will filter out dissenting and opposing voices in addition to the pornographic and illegal content (its stated aim)?

This post takes issue with the not very popular Senator Conroy’s seemingly contradictory statements on the issue of social media monitoring. Conroy and K-Rudd will be announcing the winner of the NBN tender next week.

Here’s a snapshot of social media discussions that may be of interest to Minister Minchin:

Personal freedoms seems to be taking a bit of a battering too.

Britain seems listless. It is struggling to find a new identity and the apparent politico-cultural transformation that has occurred in the US is in stark comparison to an arrogant, out of touch and un-elected leadership in Britain. We’re stuck with two political classes that are yet to truly modernise in a way that seems relevant and compelling to the community and more importantly to the wider world, within which Britain has traditionally enjoyed leadership and great respect.

Vee are vatching you!!

The financial services sector represented a relatively large chunk of the total economy in the UK and Britain is suffering more than others as a result of the current crisis. In October 2008, a bank rescue package totalling pounds500 billion was announced by the British Government. More recently, Gordon Brown’s Government announced plans to print money with a quantitative easing program while The Guardian newspaper investigates the tax gap.

This is rightly a BIG issue in the UK but for many observers the financial crisis is a diversion from a m0re worrying trend.

My Mother has complained about the increasing prevalance of rules and regulations in British society. I remember her citing the example of our local supermarket, which had started to restrict the sale of alcohol to over-30s only. The store had been caught out by a few under-18s and responded in this way to ensure that it would not be caught out again.

CCTV is another cause for concern for many in Britain – as is the British Government’s commitment to data collection. There are 4.2 million CCTV cameras in Britain – approximately one for every 14 people.

This is a theme that has been picked up in the No Agenda podcast. John C. Dvorak is tracking news stories that demonstrate the increasing pervasiveness of the UK Government and the rise of the Nanny state. Here are some headlines and links from the Dvorak Uncensored blog.

It’s laughable but scary. I am always promising more and never delivering but I do intend to pick up on this theme with some follow up posts this week. One will paint a picture relating to the future of technology and another will discuss the medium to long term impact of the Government bail outs on personal freedoms and information in UK and around the world.

Here are the headlines:

• Cops Arrest ‘Terrorist’ Fisherman for Scaring Ducks Away with Laser Pen
• Stasi HQ UK… where your travel details are secretly logged and kept for a decade
• 2 Yr Old Sent ASBO Usually Reserved for Football Hooligan… Does it Really Matter?
• New Law in UK Makes it Illegal to take Pictures of Police
• UK’s New Food Police: Nanny State Sez You WILL Eat Everything On Your Plate

Are you concerned about a reduction in personal freedoms wrapped up as something else, e.g. anti-terrorist legislation?

The sad thing about this approach is that it doesn’t address real issues but instead attempts to deal with problems at a superficial or cosmetic level to give the impression that the Government is in control and relevant when in actual fact the opposite is true.