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	<title>Just Another 24 Hours &#187; Conversations</title>
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		<title>Sponsored conversations are OK says Forrester</title>
		<link>http://justanother24hours.com/social-media/sponsored-conversations-are-ok-says-forrester/</link>
		<comments>http://justanother24hours.com/social-media/sponsored-conversations-are-ok-says-forrester/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 20:49:09 +0000</pubDate>
		<dc:creator>Daniel Young</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sponsored]]></category>

		<guid isPermaLink="false">http://justanother24hours.com/?p=370</guid>
		<description><![CDATA[This is an interesting article from The Forrester Blog for Interactive Marketers. It legitimises paid for blog posts under certain conditions - the main requirement being complete transparency and a hands off approach to the final edit.]]></description>
			<content:encoded><![CDATA[<p>This is an interesting article from <a title="Sponsored conversations OK say Forrester" href="http://blogs.forrester.com/marketing/2009/03/sponsored-conve.html" target="_blank">The Forrester Blog for Interactive Marketers</a>. It legitimises paid for blog posts under certain conditions &#8211; the main requirement being complete transparency and a hands off approach to the final edit. It says that this should be an approach that online marketers add to their toolbox especially for challenger (yet confident) brands that wouldn&#8217;t otherwise generate buzz.</p>
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