I presented yesterday at the Frocomm New Media Summit 2010 in Sydney on the topic of Crowdsourcing.  Here is my deck.  My key messsages for the audience of in-house PR pros were:

1. With meaningful follow through, crowdsourcing can deliver a specific business outcomes and audience engagement
2. Allow the community to determine success, ensure that you profile contributors and make it fun
3. Crowdsourcing not recommended as a first foray into social media

Telstra were on the bill today.  David Quilty, Managing Director, Group Communications at Telstra shared details of a Telstra crowdsourcing initiative called T [ideas], an internally focussed initiative designed to gather feedback from employees and partners.  Partners and employees can submit ideas to the company, which are then voted on by the community and ultimately implemented by Telstra.  Quilty provided examples of ideas that had been implemented including a contact centre customer callback service and new applications.   

Tags: australia, crowdsourcing, crowdsourcing australia socialmedia pr engagement telstra, engagement, PR, socialmedia, telstra