In this post on November 11, I ran a few advertising queries on Facebook to see if the social network continues to grow. The weird thing is that four out of the six segments I tested are exactly the same.
The notable thing is that the sixth segment (the youngest group that I looked at) has declined significantly.
Nov 11: Australia – age 18 to 64 male and female = 9,290,380
Dec 11: 9,290,380 Flat
Nov 11: Australia – age 18-24 male = 2,048,140
Dec 11: 2,048,140 Flat
Nov 11: Australia – age 18-24 female = 2,096,240
Dec 11: 2,096,240 Flat
Nov 11: Australia – age 25-45 male = 3,091,620
Dec 11: 3,091,620 Flat
Nov 11: Australia – age 24-45 female = 3,560,300
Dec 11: 3,563,300 Up by 3,000
Nov 11: Sydney – age 18-24 = 1,979,840
Dec 11: 1,149,060 Down by circa 800k
Either I mucked up my search the first time around or something weird is happening. Facebook couldn’t lose 800,000 Sydney users in one month could it?
Facebook does include the caveat that numbers are estimations only but still it seems strange that four out of six numbers are exactly the same. Obviously the social network can’t grow exponentially for ever. How would Facebook handle the PR around a user exodus do you think… that would be an interesting comms challenge?
Back in one month.
On the topic of recent Facebook ‘outrage’ around privacy issues.
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