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• 09.01.09
  My highlights from today’s Future of Influence Summit #foi09 Public Relations, Social media, Technology | (4)

  The ability to effectively filter information is a new 'literacy' that our society requires in order to sort the valuable information online from the crap.  This Crap Detection was one of the opening gambits provided by Howard Rheingold during today's The Future of Influence Summit 2009. My firm - Burson-Marsteller - sponsored the Summit, which took place today in Sydney and San Francisco. The event is produced by The Insight Exchange and was chaired by Ross Dawson. The Summit covered a wide range of topics relating to the somewhat nebulous concept of Influence.  It's really hard to summarise the findings or conclusions ...

  Tagged: #foi09, Advertising, dawson, Influence, marketing, PR, social, solis, summit
  
• 06.24.08
  Future of Media Summit 2008 Public Relations, Social media, Technology | (1)

  Burson-Marsteller (my employer) is sponsoring this event.  The prediction markets are going to be really interesting. More on this a little later...   MEDIA RELEASE: A crystal ball for the media industry: Future of Media Summit connects insights between Silicon Valley and Australia    The third annual Future of Media Summit will be held simultaneously in Sydney and Silicon Valley on 15 July, 2008.  The Summit is organised by Future Exploration Network, a global strategy and events firm."The extraordinary pace of change in the global media industry means that it is critical for participants to gain insights into where media is going," says Ross Dawson, chairman ...

  Tagged: B-M, burson-marsteller, dawson, Future of Media Summit
  
• 02.18.08
  Event: Enterprise 2.0 Executive Forum Social media, Technology | (0)

  I am attending the Enterprise 2.0 Executive Forum at Lunar Park in Sydney. The event is hosted by Future Exploration and Ross Dawson. Andrew McAfee of the Harvard Business School defines Enterprise 2.0 as: The use of emergent social software platforms within companies, or between companies and their partners or customers. These social software platforms would include: wikis, blogs, social networks, prediction markets, RSS, links, search and tags. Dawson opened the event with a presentation on business value creation as it relates to Enterprise 2.0. Dawson presented recommendations for Enterprise 2.0: Make governance an enabler Start from business applications, not tools Make work easier Build strategies at ...

  Tagged: collaboration, dawson, e2ef, enterprise 2.0, future exploration, internal, social networks, wiki
  

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