Regular readers will know that I attended the Ad:tech Sydney 09 conference today. It was an enjoyable and interesting event. Later in the pub, we talked about Facebook quite a lot. Even later, we talked about social media or at least I did. We were at the Hopetoun in Surry Hills to see Pivot. Pivot were supported by a group called Seekae, strangers to me this group rocked and made themselves a hard act to follow. I found out about the secret concert via Facebook, funnily enough; Pivot who are from Perth were performing under the name of Fire Island (presumably a reference to the Red centre of Australia).

I think I thought quite deeply through both acts. I almost texted this line:

It’s time that we re-assessed what Media actually is?

Much later I believed that we are ultimately moving towards a confrontation between Biology, Chemistry and Physics, and we are on the side of Biology. Convergence is the dominant theme in time. Discuss.

This begs the question. Can convergence every represent the individual?

I am off track.

Taken from another angle I wondered whether the speakers and organisors at Ad:tech Sydney 2009 represented the intelligensia of the marketing industry. One has to wonder, when the discussion is focused completely on what commercial advantage we can gain from social media.

Coming back to the question of what is media I believe that what is occurring is a progression of sorts. Fly on the wall documentaries and Reality TV represent a metaphorical highway which We took on the road of Media Fragmentation.

Today every individual IS THE ‘Media’.

Taking a quick tangent, I also pondered the proposition that social media is the latest tool of class and control.

In theory, social media is a wonderful but if I was asked to explain my point of view in the most simplest terms, I would say that the things that we describe as a ‘the Corporation’ and ‘Government’ will come to control social media in the medium to long term.

To summise:

If this were a film, I would advise people not to continue watching if they disagreed with this statement:

“If you put 20 Monkeys in a room for infinity, they would eventually write the complete works of Shakespeare.”

But this thought process a.k.a. theory presents an opportunity for the commercial sector and Government to demonstrate that they genuinely mean well.

One thinks that they will fail to take the opportunity.

Tags: adtech, democracy, Media, pivot, power, seekae, society