PR Skillsets of the Future
Public Relations, Social media, Technology | (0)
Digital PR is still considered by many in the industry to be a novelty and by some, even a fad but most smart people realise that what's peripheral for the majority of clients/organisations and specialised today will become mainstream and core in the relatively near future.
My agency has digital champions within a Practice but one of the primary objectives for the digital team is to upskill and help educate every single consultant within the organisation.
To that end, I wonder what skills PRs should acquire to get ahead. Having an understanding of the implications and impact of digital and social media is the first step but what technical skills ...
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career,
consultants,
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development,
flash,
html,
PR,
Public Relations,
skills,
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Web
