The Archives
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08.11.09Google makes changes to search with Caffeine – how will it impact you?Google announced changes to its search algorithm yesterday. The changes will impact the way that your blog or website ranks. The updates - named Caffeine - are described by Google as "a next-generation architecture for Google's web search". Thanks to my old colleague Ged Carroll and his RT for Stephen Waddington to this econsultancy.com article via Twitter. Google describes the changes as "the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions." Google has opened up a web developer preview to collect feedback: www2.sandbox.google.com/ Google is inviting feedback: Engineers will be reading the ...
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05.30.09Google previews Wave communication and collaboration toolGoogle previewed Wave last week, which it is positioning as the convergence of IM and email communication. Conversations are hosted online - as opposed to 'in clients', which is the case with email and IM. Continue Reading...
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04.06.09Social Networks Weaken Arguments Against National Identity CardsIn April 2006, the Australian Prime Minister John Howard announced plans to introduce an Access Card system for health and welfare services. The half baked proposal received a lot of negative press and the Government was accused of attempting to introduce an national identity card by stealth. The Labour Government dropped the idea shortly after winning the 2007 Federal election. [caption id="attachment_555" align="alignleft" width="180" caption="Do you know who I am? "][/caption] The Access Card was the latest attempt by Federal and State Governmentin Australia to introduce an identity card. The world has changed significantly since 2006 - we've seen a major shift in ...
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03.13.09Google accesses consumer surfing behaviour and stakes a claim for a bigger share of marketing dollarsI am a great fan of the World Advertising Research Council (WARC) - its provides great content and the daily news alert is succinct yet highly relevant. Today's issue picked up on the announcement by Google of a behavioural advertising system. The system will target ads at user based on analysis of their browsing history. This is an optout scheme that will exclude online behaviour relating to health, race, religion and finance. In the same edition WARC reported on a 15% reduction in global advertising revenue - across the board i.e. digital and traditional media. The 'measurability' of digital marketing remains one of the key drivers ...
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03.11.09Sponsored conversations not legit for organic search, says GoogleYesterday I posted on the fact that Forrester has given the thumbs up for sponsored comment i.e. paying or backing bloggers to comment on a topic, product, brand etc. The Forrester report is entitled: "Add sponsored conversations to your toolbox". Forrester re-visited the topic of March 6 as it has generated a lot of feedback. Google have said that sponsored content should not appear in organic search results, which make sense. This is a impossible thing for Google to police - Forrester has recommended that sponsored content should have the tag 'no follow', which will prevent search engines picking it up. ...
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