Gosh, there’s a lot to read on the World Wide Web.

Trying to keep up with the rapidly changing world of new media is a full-time job.  The long posts take even longer to read, and sometimes you wonder why you bothered.  It’s increasingly hard for the ‘Social Media Experts’ (so called) and industry thought leaders, to find things that are genuinely new and different to say.  That doesn’t always stop them posting though.

So I am launching a new series of posts (which may go nowhere) entitled ‘Hack 100′.  I will condense recent and landmark blog posts down to less than 100 words.  I will identify the point that I feel lays at the core of the posting by underlining it.  I think this will usefully provide you, dear reader, with the gist of what is being said and give you the option to click through to the full-length post if you so wish.  Hopefully, you’ll find the ‘Hack 100′ version sufficient and will be inspired or in agreement with my brief thought or question posed at the end of the hacked post.

The inaugural ‘Hack 100′ post looks at a recent contribution from the wordy Brian Solis.  I regularly read the Brian Solis blog and  find it useful from time to time.  I have also spent time, which I’ll never get back, sorting through the flowery  Brian Solis language to get the nub of the matter, sometimes without success (maybe it’s me).

So here goes (fanfare please)…

Hack 100’s intepretation of… Brian Solis: With Social Media Comes Great Responsibility

Social media is a revolution for business. With it, brands become media and form communities.  External forces pique interest in social media.  Like email, it has no single owner.  Ultimately, social media  should permeate core business, with each department maintaining a social presence.  Looking ahead, companies will use social media in new ways.  This is necessary as sound relationships are earned, not acquired.  Aligning departments and conversations is good planning process. Social media can improve culture and competitiveness, when supported.  Social media challenges us but those that rise to the challenge will benefit.

Thanks to Brian Solis for this contribution (original post).

I agree with the sentiment of the post but I don’t feel that its saying anything new.  The emphasis on the impact of social media is over stated but I agree with the general point that social media becomes more powerful when the conversation is hosted by the relevant department or expert.  I also agree that a flat comms structure within a business represents mature social media strategy but its not as easy and evolutionary as Mr. Solis might have us believe.

So what do you think, dear reader?

Tags: blog, evolution, hack100, socialmedia, solis