Posts Tagged ‘IAA’

IAA launches second global student poster competition in partnership with Dentsu and the United Nations

February 1st, 2010 by Daniel Young | No Comments | Filed in Advertising

The International Advertising Association (IAA) has announced the second IAA-Dentsu Global Student Poster Competition.

The challenge for this year’s competition, which is supported by the United Nations, is biodiversity.  The challenge for entrants is to communicate that our lifestyle and consumption habits have to change if we want to stop the destruction of our ecosystems and keep our planet alive.

The brief is wide open for creative interpretation.  Students must respond to the following criteria:

  1. One big idea executed in a poster format.  This could be as an 8-sheet, 30-sheet or transit poster.
  2. Entrants are requested to create a branding device or logo that can be instantly and international identified with biodiversity.
  3. Taglines and headlines provide instant information on a topic.  Entrants should include either or both of these on their poster.
  4. Entrants must support their ideas with a compelling rationale that identifies your target audience and explains the inspiration for the idea (max. 300 words).
  5. Poster and rationale must be in English.
  6. Entrants should not include either the IAA or Dentsu logos in their work.
  7. Entries must be submitted by 1 March 2010.

Full details for the second IAA-Dentsu Global Student Poster Competition are available here.

The Global Winner will receive a trophy, cash prize of US$1,000 and the opportunity to present their work at the United Nations. 

  • A travel allowance of US$3,000 is also included in the prize.
  • The second prize is US$500
  • The third prize is US$300

Regional Finalists will receive trophies and all entrants will receive an IAA-Dentsu Global Student Poster Competition certificates.

The Global Winner will be announced on May 1st 2010.  And, the top three winning entries will be exhibited at the 2010 IAA World Congress May 12th-14th 2010 in Moscow, and at the 2010 Cannes Lions.  The competition provides a great opportunity for aspiring talent to show off their creativity, insights and art work on a global industry stage.

The first Global Poster Competition focused on the issue of climate change.  The first prize (World Champion) went to Matias Fernandez, Universidad Argentina de la  in Buenos Aires for a piece of work entitled Thermometer.  

I am a Board Member for the Australian Chapter of the International Advertising Association. 

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General update, this and that

September 24th, 2009 by Daniel Young | No Comments | Filed in Life

I suppose I should intersperse all of these recent Twitter updates (a new plug-in) with some intelligent commentary about something or other or perhaps just a simple old update about this and that.

We went live with a new website for Burson-Marsteller Australia. You can find it at www.bm.com/australia.

Its about time that we had a local web presence given the fact that we are advising many clients on digital PR and social media strategy. The site is a starting point, which we will add to and develop over time. The site is based on Microsoft Sharepoint, which I found to be an ‘OK but slightly frustrating’ content management tool.

We are currently working on a really exciting research project for Australia and working with clients on a number of digital projects and some cool new business projects. More on this later.

I am also judging a competition for the International Advertising Association and have a medium sized cardboard box of entries from teams of University students to read through over the weekend.

As a daily habit, I have started reading www.techmeme.com in the morning. I am finding that its a great way to keep up to date with what’s happening in digital and tech generally.

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