Dealing with the YouthForce

The Millenials and Gen Ys are an increasingly important segment of our workforce. This demographic has had the luxury of a prosperous economy during their teenage years and adult life. They haven’t experienced an economic downturn or heaven forbid – an R!

Accenture coined the term user-determined computing. The relates to the increasingly tech savvy workforce and the dramatic increase in the availability of free, customisable and easy to implement software.

The Accenture argument goes that new technology within the workforce is just as likely to be deployed by users as it is by the IT department, which poses the question: How much control should IT (the business) exert over its users in the Web 2.0 world?

In recent years, we’ve seen social networking applications, instant messenging, RSS readers and so on enter the workforce in a big way. They may or may not be being used for work related activities.

Companies are presented with four options:

Get Back to Work Make a Phone Call!

BLOCK: Prevent access to social networks, sites and services that aren’t obviously related to work.

TRUST: Allow access and leave workers to discover their own professional uses for the technology.

APPLY: Work with employees and third party consultants to identify ways in which the technology can be applied to work. Lay down guidelines for the use of social media and other tools in partnership with staff and communicate these guidelines.

MANAGE: Tap into workers enthusiasm for online communication by rolling out a Facebook-like platform for internal (and external with trusted partners) company communications.

Telstra and Channel 7 are two companies in Australia that have received negative media coverage for blocking access to social networks (Facebook in both cases).

It will be interesting to see how the issue of the tightening economy and the use of social networks in the work place converge during the next twelve months. We’ve seen a rash of retrenchments in Australia and around the world, which looks likely to continue.

Recent research by the people at Wikinomics found that 50% of the Net Generations surveyed spend more than 2 hours every day using work technologies (Internet, IM etc.) to complete non-work tasks. 

My bet would be that corporations will increasingly opt to BLOCK as staff are cut back.

The forward thinking companies will respond to this issue by trying to find ways to use new technology to increase productivity in the workplace rather than adopting the punitive BLOCK mentality.  

Here are the results from Wikinomics:

Disclosure: Accenture is a client.

Tags: Bebo, facebook, Friendster, Gen Y, Generation, IM, Millenials, myspace, Net, Recession, Social media