The Archives
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08.11.09Facebook consolidates with acquisition of FriendFeedOne loss making company acquired another on Monday when Facebook shelled out $50m in cash and stock for the sharing service and social network, FriendFeed. Facebook is valued at $6.5bn. Facebook announcement. FriendFeed has made little impact on the mainstream but it does appeal to the geek audience, including myself. In my mind, FriendFeed works best as an aggregator as opposed to a destination for content - its closer to the failed Facebook acqusition target, Twitter. The FriendFeed interface is very simplistic unlike the increasingly congested and hectic Facebook. The user bases are very different, which suggests primary motivation is to absorb talent ...
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07.14.09Is the social networking star waning?Is the social networking star waning? This graph shows the Traffic Rank for the three biggest international social networks since mid-2007, courtsey of Alexa. Traffic Rank compares all websites and ranks them from number 1 up in terms of traffic figures. Facebook has been the fourth most Trafficked website on average over the last 3 months. MySpace has gone from 6 in mid-2007 to 11 today. Twitter has enjoyed a steep ascent from around the 3,000 mark in mid-2007 to 15 today. Google.com is number 1, at the time of writing. The number 1 spot rotates between Google and Yahoo. This graph shows that total ...
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06.08.09World Map of Social Networks by Vincenzo CosenzaCheck out this post for a global analysis of Social Networks. Facebook in green dominates, with QQ dominating market share in China and V Konkakte (light pink) in Russia and neighbouring states. Hi5 is doing OK with a random spread of markets across the world. MySpace conspicuous by its abscence. Related posts:Is the social networking star waning?Twitter becomes the third most popular social network and spawns a raft of new toolsYouAre overwhelmed by social networks
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03.12.09Last night’s media discovery – SeekaeWent to see Pivot (performing under the name of Fire Island) at the Hopetoun in Surry Hills last night. They were supported by Seekae, a group from Sydney and Seekae were brilliant. You can check them out at MySpace. Can't wait to see them again... Pivot were great too! Related posts:Reflections of a day immersed in social media of one type or another #atsyd Ad:tech09Listening to Metronomy – Nights Out
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03.10.09MySpace launches demographic targeting capabilities at Ad:tech Sydney 2009I attended the ad:tech 09 conference at the Sydney Convention Centre today, which provided plenty of food for thought on a wide range of digital marketing issues. The conference kicked off with two keynotes in the morning and then split into three tracks. The presentations that I saw were very case study driven, which is nearly always the case with these types of conferences. Agencies and clients were happy to talk about the revolution that 'is occurring' or 'has occurred' and to report back on successful campaigns and projects but few were willing to tackle some of the more challenging topics and ...
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