Media Directions: Forces at play that will determine the future of media
Media | (0)
It's the question on everyone's lips: What will media look like in the future?
I was riding the 6:02 from North Sydney to Central station on the way home from work this evening. The girl sitting in front of me was reading two forms of media simultaneously.
In both hands she held The Metro newspaper, a free city newspaper here in Sydney and in her right hand she also held her mobile handset, which was clasped at eye level. She was switching between the two - old media and new.
It was a good metaphor for the forces at play in media. These ...
Tagged:
directions,
future,
marketing,
Media,
Murdoch,
newspapers,
nyt,
paywall,
PR,
predictions,
Print,
social,
Web
