Technology Driving PR Transformation: PR Lives
Public Relations | (0)
There has been a lot of chatter on blogs and industry podcasts lately (and not so lately) about the value of PR.
It's a discussion that has been going on for time eternal; PR people will be the first to admit that there are some very poor operators out there who fuel the age old acrimony between journalists and PR.
One of the prompts for this discussion was the Jason Calacanis' ten point guide How To Get PR For Your Start-up: Fire Your PR Company. The guide was strenuously (over) analysed by Shel Holz and Neville Hobson during ...