Options Still on the Table to Support the Future of Quality Journalism
Media, Public Relations, Technology | (0)
Simon Sharwood, a freelance journalist in Australia, recently blogged two out of his three ideas for new business models in print journalism. Both ideas are based on the concept of industry funding.
In the first, funding would come from industry associations and industry groups. In the second, the PR industry funds print journalism via a licensing system, which grants the license holder access to those journalists - similar to the registration of lobbyists.
Both concepts seem to create dependencies that would undermine journalistic independence and integrity, although the risk of this occurring in the second model could be minimised: "...to be a ...
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