Deciduous marketing is a big barrier to authentic brand conversations
Advertising, Public Relations, Social media | (1)
Marketing Communications is analogous to a conversation.
It is particularly true today. The Internet has empowered consumers to challenge, advocate and interact with the companies of their choosing via readily available and inexpensive forms of mass media.
Marketing conversations were largely one dimensionl pre-Internet. Regular and hopefully relevant messages were filtered via various marketing channels and disciplines to the end customer. They were generally self serving:
Look at this new product!
Take up this offer on this new package!
Here's what we think about this. Aren't we smart/committed/interesting?
The conversations were intermittent and short lived - more often than not the communication existed to drive ...
