The Archives
-
08.11.09Google makes changes to search with Caffeine – how will it impact you?Google announced changes to its search algorithm yesterday. The changes will impact the way that your blog or website ranks. The updates - named Caffeine - are described by Google as "a next-generation architecture for Google's web search". Thanks to my old colleague Ged Carroll and his RT for Stephen Waddington to this econsultancy.com article via Twitter. Google describes the changes as "the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions." Google has opened up a web developer preview to collect feedback: www2.sandbox.google.com/ Google is inviting feedback: Engineers will be reading the ...
-
03.13.09Google accesses consumer surfing behaviour and stakes a claim for a bigger share of marketing dollarsI am a great fan of the World Advertising Research Council (WARC) - its provides great content and the daily news alert is succinct yet highly relevant. Today's issue picked up on the announcement by Google of a behavioural advertising system. The system will target ads at user based on analysis of their browsing history. This is an optout scheme that will exclude online behaviour relating to health, race, religion and finance. In the same edition WARC reported on a 15% reduction in global advertising revenue - across the board i.e. digital and traditional media. The 'measurability' of digital marketing remains one of the key drivers ...
-
09.13.08Content Application Integation: Adding Search to Office ApplicationsGoogle have introduced some new features to their Google Docs office-style applications, including the ability to more easily insert images from the Web into working documents. I think of this as a type of Content Application Integration and thikn that we are likely to see many more examples of this. New media is driving increases in the usage of audio, video and imagery (rich media) and so it makes a lot of sense to build features into creative applications that offer search functionality, access to the Web and easy one-click insertion. See my earlier post on a related topic. CAI (CAI) offers ...
-
09.02.08Google launches browser called ChromeI downloaded the brand new web browser from Google today. It is a beta version and is called Chrome. Chrome's stripped down interface maximises the viewing space on the screen. It looks like Fisher Price had a hand in the design - big rounded buttons and basic icons, which is very pleasing to the eye and fresh. It 0ffers the ability to search in the address bar - which is cool. I think Firefox does this too. Chrome will provide prompts for Web pages and search terms, these are quite slow to pop up I found.Users are presented with a graphical list of ...
-
02.01.08Microsoft bids US$44.6 Billion for Yahoo!Microsoft has made an approach for Yahoo!. It's not the first time that Microsoft has tried to find ways to work with Yahoo! There are obvious synergies and opportunities for Microsoft. The deal would give Microsoft's advertising sales division - which has been recently bolstered by the acquisition of aQuantive and other small online ad sales players - a vast amount of well trafficed Web property to sell. Online advertising sales are expected to double in the next three years to US$80bn. The deal would provide an established channel for a Web based version of Office to compete with Google Docs and there ...
recent posts
- Are you a leftie if you believe in the power of social media?
- Think It, Do It: A Mantra For Getting Things Done
- RSA Animate – Crises of Capitalism (David Harvey)
- Prime Minister Julia Gillard, the Australian Election and a Great Big Fax
- 17 reasons why developing and managing a social media program is like having a baby
- Use of social video sharing sites by top brands in Australia
- The Facebook Irony: Recent Facebook outrage and privacy debate doesn’t ring true
-
FIND ME HERE
