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	<title>Just Another 24 Hours &#187; seekae</title>
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		<title>Last night&#8217;s media discovery &#8211; Seekae</title>
		<link>http://justanother24hours.com/music/last-nights-media-discovery-seekae/</link>
		<comments>http://justanother24hours.com/music/last-nights-media-discovery-seekae/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 03:39:56 +0000</pubDate>
		<dc:creator>Daniel Young</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Experimental]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[pivot]]></category>
		<category><![CDATA[seekae]]></category>
		<category><![CDATA[surry hills]]></category>
		<category><![CDATA[sydney]]></category>

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		<description><![CDATA[Went to see Pivot (performing under the name of Fire Island) at the Hopetoun in Surry Hills last night. ]]></description>
			<content:encoded><![CDATA[<p>Went to see Pivot (performing under the name of Fire Island) at the <a title="Hopetoun legend pub" href="http://www.myspace.com/hopetounhotel" target="_blank">Hopetoun </a>in Surry Hills last night.</p>
<p>They were supported by Seekae, a group from Sydney and Seekae were brilliant. You can check them out at <a title="Seekae on MySpace" href="http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&amp;friendid=178148406" target="_blank">MySpace</a>.</p>
<p>Can&#8217;t wait to see them again&#8230;</p>
<p>Pivot were great too!</p>
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		<title>Reflections of a day immersed in social media of one type or another #atsyd Ad:tech09</title>
		<link>http://justanother24hours.com/social-media/reflections-of-a-day-immersed-in-social-media-of-one-type-of-another-atsyd-adtech09/</link>
		<comments>http://justanother24hours.com/social-media/reflections-of-a-day-immersed-in-social-media-of-one-type-of-another-atsyd-adtech09/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 12:55:30 +0000</pubDate>
		<dc:creator>Daniel Young</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[adtech]]></category>
		<category><![CDATA[democracy]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[pivot]]></category>
		<category><![CDATA[power]]></category>
		<category><![CDATA[seekae]]></category>
		<category><![CDATA[society]]></category>

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		<description><![CDATA[In theory, social media is a wonderful but if I was asked to explain my point of view in the most simplest terms, I would say that the things that we describe as a 'the Corporation' and 'Government' will come to control social media in the medium to long term.]]></description>
			<content:encoded><![CDATA[<p>Regular readers will know that I attended the Ad:tech Sydney 09 conference today. It was an enjoyable and interesting event. Later in the pub, we talked about Facebook quite a lot. Even later, we talked about social media or at least I did. We were at the Hopetoun in Surry Hills to see Pivot. Pivot were supported by a group called Seekae, strangers to me this group rocked and made themselves a hard act to follow. I found out about the secret concert via Facebook, funnily enough; Pivot who are from Perth were performing under the name of Fire Island (presumably a reference to the Red centre of Australia).</p>
<p>I think I thought quite deeply through both acts. I almost texted this line:</p>
<p><em>It&#8217;s time that we re-assessed what Media actually is?</em></p>
<p>Much later I believed that we are ultimately moving towards a confrontation between Biology, Chemistry and Physics, and we are on the side of Biology. Convergence is the dominant theme in time. Discuss.</p>
<p>This begs the question. Can convergence every represent the individual?</p>
<p>I am off track.</p>
<p>Taken from another angle I wondered whether the speakers and organisors at Ad:tech Sydney 2009 represented the intelligensia of the marketing industry. One has to wonder, when the discussion is focused completely on what commercial advantage we can gain from social media.</p>
<p>Coming back to the question of what is media I believe that what is occurring is a progression of sorts. Fly on the wall documentaries and Reality TV represent a metaphorical highway which We took on the road of Media Fragmentation.</p>
<p>Today every individual IS THE &#8216;Media&#8217;.</p>
<p>Taking a quick tangent, I also pondered the proposition that social media is the latest tool of class and control.</p>
<p>In theory, social media is a wonderful but if I was asked to explain my point of view in the most simplest terms, I would say that the things that we describe as a &#8216;the Corporation&#8217; and &#8216;Government&#8217; will come to control social media in the medium to long term.</p>
<p>To summise:</p>
<p>If this were a film, I would advise people not to continue watching if they disagreed with this statement:</p>
<p><em>&#8220;If you put 20 Monkeys in a room for infinity, they would eventually write the complete works of Shakespeare.&#8221;</em></p>
<p>But this thought process a.k.a. theory presents an opportunity for the commercial sector and Government to demonstrate that they genuinely mean well.</p>
<p>One thinks that they will fail to take the opportunity.</p>
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