The International Advertising Association (IAA) has announced the second IAA-Dentsu Global Student Poster Competition.

The challenge for this year’s competition, which is supported by the United Nations, is biodiversity.  The challenge for entrants is to communicate that our lifestyle and consumption habits have to change if we want to stop the destruction of our ecosystems and keep our planet alive.

The brief is wide open for creative interpretation.  Students must respond to the following criteria:

1. One big idea executed in a poster format.  This could be as an 8-sheet, 30-sheet or transit poster.
2. Entrants are requested to create a branding device or logo that can be instantly and international identified with biodiversity.
3. Taglines and headlines provide instant information on a topic.  Entrants should include either or both of these on their poster.
4. Entrants must support their ideas with a compelling rationale that identifies your target audience and explains the inspiration for the idea (max. 300 words).
5. Poster and rationale must be in English.
6. Entrants should not include either the IAA or Dentsu logos in their work.
7. Entries must be submitted by 1 March 2010.

Full details for the second IAA-Dentsu Global Student Poster Competition are available here.

The Global Winner will receive a trophy, cash prize of US$1,000 and the opportunity to present their work at the United Nations. 

• A travel allowance of US$3,000 is also included in the prize.
• The second prize is US$500
• The third prize is US$300

Regional Finalists will receive trophies and all entrants will receive an IAA-Dentsu Global Student Poster Competition certificates.

The Global Winner will be announced on May 1st 2010.  And, the top three winning entries will be exhibited at the 2010 IAA World Congress May 12th-14th 2010 in Moscow, and at the 2010 Cannes Lions.  The competition provides a great opportunity for aspiring talent to show off their creativity, insights and art work on a global industry stage.

The first Global Poster Competition focused on the issue of climate change.  The first prize (World Champion) went to Matias Fernandez, Universidad Argentina de la  in Buenos Aires for a piece of work entitled Thermometer.  

I am a Board Member for the Australian Chapter of the International Advertising Association. 

Tags: Biodiversity, Competition, Dentsu, IAA, Industry, Poster, Students, Talent, UN