Australians likely to avoid or ignore adverts
Media, Technology | (0)
Neil Shoebridge reported on research conducted by Ipsos Mackay today, which found that Australian consumers were finding new ways to avoid advertising.
The same story was also reported by B&T.
According to the B&T article:
Advertising is generally seen in a negative light
Consumers object to ill-considered timing and placement of ads - especially during a time of financial stress
Consumers feel that advertising is infiltrating their culture and everyday life
The advertising industry is hoping to leverage the Internet as a means of moving to advertising that is behaviourally targeted. This will be an enormous challenge for the industry given privacy concerns and the fact ...
