Posts Tagged ‘usage’

Could Facebook drop 96k Sydneysiders in a week?

December 23rd, 2011 by Daniel Young | No Comments | Filed in Social media

I checked the Facebook numbers for 18-24 year olds in Sydney again today.

(OK yeah I need to get a life – fair cop)

But the startling thing is that there is another drop in users – just five days after I last checked.

Down by 96,500!

Here are the figures:

  • November 11: 1,979,840
  • December 11: 1,149,060
  • December 18: 1,059,700
  • December 23: 963,200

Facebook’s advertising platform estimations can’t be that volatile – can they…

WTF is going on.

On December 18, I thought I would double check these numbers against other cap cities. Today’s numbers are in red.

  • Adelaide: 250,000 –> 250,100
  • Melbourne: 915,160 –> 915,160
  • Perth: 379,420 –> 379,400
  • Brisbane: 507,400 –> 507,400

Basically flat in a week – so why is Sydney trending down over 6 weeks?

Here is my first post in this startling series.

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Is Facebook flat lining in Australia or even worse losing users

December 11th, 2011 by Daniel Young | No Comments | Filed in Social media

PD*17087469In this post on November 11, I ran a few advertising queries on Facebook to see if the social network continues to grow. The weird thing is that four out of the six segments I tested are exactly the same.

The notable thing is that the sixth segment (the youngest group that I looked at) has declined significantly.

Nov 11: Australia – age 18 to 64 male and female = 9,290,380
Dec 11: 9,290,380 Flat

Nov 11: Australia – age 18-24 male = 2,048,140
Dec 11: 2,048,140 Flat

Nov 11: Australia – age 18-24 female = 2,096,240
Dec 11: 2,096,240 Flat

Nov 11: Australia – age 25-45 male = 3,091,620
Dec 11: 3,091,620 Flat

Nov 11: Australia – age 24-45 female = 3,560,300
Dec 11: 3,563,300 Up by 3,000

Nov 11: Sydney – age 18-24 = 1,979,840
Dec 11: 1,149,060 Down by circa 800k

Either I mucked up my search the first time around or something weird is happening.  Facebook couldn’t lose 800,000 Sydney users in one month could it?

Facebook does include the caveat that numbers are estimations only but still it seems strange that four out of six numbers are exactly the same.  Obviously the social network can’t grow exponentially for ever. How would Facebook handle the PR around a user exodus do you think… that would be an interesting comms challenge?

Back in one month.

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