I have been monitoring Facebook’s Australian user data.
Firstly with this post on November 11 and then this update on December 11.
There was one really notable thing about the numbers that Facebook’s own advertising platform produced.
Within a month, Facebook told me that the number of 18-24 years olds in Sydney had fallen by 830k.
Such a massive drop that it didn’t sound right. Surely, enough people would have heard anecdotally about a shift like that.
So I checked in again today and the numbers suggest another step down.
Here are the numbers for that specific segment again:
- November 11: 1,979,840
- December 11: 1,149,060
- December 18: 1,059,700
Down by an additional 89,360 in a week!!
I have consistently included ‘cities within 80kms’.
Could this suggest that Facebook’s user profile is ageing and fewer 18 years old are signing up to the service or growing into it? Would that explain these numbers, I don’t think so.
Looks like a trend – could it be?
Here are the numbers today for the m/f 18-24 age groups in following cities:
- Adelaide: 250,000
- Melbourne: 915,160
- Perth: 379,420
- Brisbane: 507,400
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