Google accesses consumer surfing behaviour and stakes a claim for a bigger share of marketing dollars
Social media, Technology | (0)
I am a great fan of the World Advertising Research Council (WARC) - its provides great content and the daily news alert is succinct yet highly relevant. Today's issue picked up on the announcement by Google of a behavioural advertising system. The system will target ads at user based on analysis of their browsing history. This is an optout scheme that will exclude online behaviour relating to health, race, religion and finance.
In the same edition WARC reported on a 15% reduction in global advertising revenue - across the board i.e. digital and traditional media.
The 'measurability' of digital marketing remains one of the key drivers ...
